The article discusses the key insights from the Fruittrade 2024 conference in Santiago de Chile, where the current state of the global fruit market, with a particular focus on Chile's cherry industry and the Chinese market, was addressed. Gonzalo Matamala, the general manager of Giddings Cerasus Asia, provided an in-depth analysis of China's economic situation post-pandemic, highlighting the effects of decreased property values, rising per capita income, declining retail sales, and unemployment challenges among younger generations. Despite these challenges, China's export performance remains strong due to a large production capacity and infrastructure advantages. In the cherry market, the importance of quality and the need to diversify markets were emphasized to avoid price drops and maintain market stability. The article also touches on logistical issues arising from the concentration of ports in the south of China, suggesting that exploring new ports could help mitigate delays and inefficiencies.