France Cider: growth depends on innovation.

For the fourth innovation forum, organized last Thursday by the chambers of agriculture of Normandy, the French institute for cider production (IFPC) had chosen to present its research on red-fleshed apples. These started in 2015 and the first results are encouraging. The objective of this research program is to be able to offer a new product on the French market, rosé cider, with the help of suitable varieties. "Producers want to win new consumers by expanding the range, by offering flavored ciders and rosé ciders, noting that sparkling rosé wines are in fashion", explains Marie-Cécile Vergneaud, agronomist at IFPC. Extending the range could allow us to get out of the over-conveyed image: cider is consumed at Epiphany and Candlemas. Color would therefore be a lever to conquer a new audience, more urban and more feminine. A COLORFUL JUICE WITHOUT OXIDATION IFPC and INRAE have carried out selection work on around thirty varieties of red-fleshed apples to achieve the expected ...