The article highlights the severe challenges and the need for diversification faced by citrus producers in Tucumán, Argentina, due to poor prices, loss-making businesses, and a deepening crisis in the sector. Diana Chediack, a producer, has shifted her farm to pecan plantations, while abandoned citrus farms pose phytosanitary risks. The sector's difficulties are attributed to local and global issues, including high taxes, lack of credit access, and lower export values. Despite the United States surpassing the European Union in lemon imports, total exports have declined in 2024. The future of the sector hangs on private partnerships and the need to adhere to phytosanitary standards, with a glimmer of hope for recovery in 2025.