Record high prices of fresh cocoa in Vietnam, around 12,000 VND/kg, have been reported due to a scarce supply, leading to increased profits for farmers and interest from processing and importing corporations. The high demand and anticipated shortage of cocoa from West Africa and South America due to climate change contribute to the rising prices. Vietnam's cocoa market has seen significant growth, with the country being the second Asian nation to receive the Flavour Premium Cocoa Certification from the International Cocoa Organization in 2016. The challenge for processing and exporting enterprises is to balance the increased costs with the selling price of the products. The domestic market is facing challenges but has great potential for development, especially with the demand for chocolate products on the rise, especially among young people.