Consumers in Ceará, Brazil, are benefiting from a significant decrease in the price of coconut water, with a 50% drop compared to last year, due to favorable weather conditions and increased production. As the largest producer of green coconuts in the country, Ceará is struggling to compete in the Southeast market due to high shipping costs. The price drop is not limited to coconut water as other fruits and vegetables also see reduced prices because of good harvests. However, experts predict that prices may fall further until October before seeing an increase in 2024.