Peru aims to increase annual coffee consumption to 1.4 kilos per person

Per capita coffee consumption (per person) is 950 grams per year in Peru, a low volume compared to neighboring countries, but our country has the goal of increasing that figure to 1.4 kilograms by 2025, said Angie Higuchi, a researcher at the Universidad del Pacífico. She indicated that Colombia reaches 2.5 kilos of coffee and Brazil up to 6 kilos per person, although Peru has the advantage of producing high-quality specialty coffees. It is vitally important to increase domestic consumption, since it benefits the entire supply chain and, therefore, the economy, which implies addressing elements such as the relationship of coffee with the health and age of the consumer, as well as per capita income, global trends and others, says a report from the United Nations Development Program (UNDP), with the support of Swiss Cooperation (SECO). “We must learn from solid strategies such as those of Colombia, which has made efforts since 1960 to position its coffee thanks to the promotional ...