Fair in Europe expected to generate US$ 146.3 million for Brazilian coffee

São Paulo, 07/15/2024 - The participation of Brazilian businesspeople in the annual European meeting of the global specialty coffee community, called World of Coffee, could yield a total of US$146.320 million in business. The forecast is based on 782 commercial contacts, of which 463 with new partners, which generated US$ 24.518 million and the projection for carrying out another US$ 121.802 million in business until June 2025, when the fair will be held again, in Geneva, Switzerland. This year the event took place in Copenhagen, Denmark, from June 27th to 29th. If confirmed, this amount will represent an increase of 9% over the US$ 134.131 million earned from participation in the fair in 2023. The information comes from the 27 national businesspeople who participated in the fair as part of the sectoral project "Brazil. The Coffee Nation", developed by the Brazilian Specialty Coffee Association (BSCA) in partnership with the Brazilian Export and Investment Promotion Agency ...