In January 2024, Colombia saw a 53% increase in Hass avocado exports compared to the same period in 2023, exporting 13,983 tons, according to Corpohass. The surge in exports is attributed to a good harvest and increased demand from the American market, especially during the Super Bowl, where around 1,500 tons were sent from Colombia. Colombia's avocado exports are in close competition with Mexico, the primary supplier of the fruit to the US market.