Embrapa Vegetables has introduced three new sweet potato varieties, BRS Cotinga, BRS Anembé, and BRS Nuti, which are expected to be available for production in mid-2022 and on the market in early 2023. These cultivars are renowned for their higher nutritional content, vibrant colors, and productivity, which is three times the national average. They are designed to cater to both industrial processing and the table market, with BRS Nuti serving both purposes. These new varieties were developed due to the demand for colored and biofortified sweet potatoes, which previous ones lacked in terms of productivity and pest resistance. Additionally, they offer a wide adaptation to various growing regions and come with bioactive compounds that offer antioxidant benefits, supporting human health.