Paraguay's corn production is facing challenges, such as decreased interest in planting, which could negatively impact the poultry sector and the competitiveness of Paraguayan chicken in the market. This could lead to increased production costs being passed on to consumers, making chicken more expensive and less competitive compared to chicken from countries with lower production costs. Blanca Ceuppens, president of Pechugón, has called for a focus on promoting agroindustry, particularly chicken and pork, to add value, generate employment, and diversify the economy.