Netherlands: Concerns about the decline in strawberry consumption among young people

On average, more than 75 percent of Dutch consumers will have bought strawberries in 2023. That is almost 1 percent more than the year before. The share of buyers increased in almost all age categories, except in the category of thirty years and younger, according to figures from market analysis agency GfK. “That is a cause for concern,” admits director Richard Schouten of GroentenFruit Huis, the interest group for Dutch trading companies in fruit and vegetables. "It is very nice that the average consumption level for strawberries is increasing, but in the longer term we are still dependent on young buyers." Sales volume growth Schouten spoke about strawberry sales on Wednesday, January 10 at the Strawberry Day in Den Bosch. He is largely positive about the position of the Dutch strawberry on both the domestic and foreign markets. 'In the Netherlands we see growth in sales volume, abroad it is a challenge to maintain our market share.' GfK's figures show that 3.5 percent more ...