Climate change has led to a shortage of honeycomb honey, a popular sweetener among the younger generation in Korea, used in Greek yogurt and yogurt ice cream. This has sparked interest among franchise companies to secure supplies, leading to concerns about overproduction and potential oversupply. The rapid trend change among the MZ generation has also prompted fears of a bubble in the industry. Additionally, the import of honey from Vietnam has raised concerns in the domestic beekeeping industry about the possibility of introducing bee diseases and viruses, and the safety and hygiene of imported honey.