Russia: Crimean winemakers break into Chinese market

Published 2024년 11월 27일

Tridge summary

China, with a population of over 1.4 billion, consumes less than a liter of wine per person per year, indicating a potential untapped market for wine producers. The wine import market has seen a decline due to COVID-19 restrictions and reduced income, but there is growing interest in traditional Asian drinks like sake and soju. Despite the challenges, Russian wine sales have increased, with a focus on promoting Russian wine as a brand and targeting the Chinese preference for sweet wines. The Russian Export Center is supporting domestic producers by providing resources, participating in exhibitions, and hosting Russian wine festivals to increase visibility and sales in the Chinese market.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

China annually consumes over 1.6 billion liters of wine. But if you translate this per capita, it turns out to be a little more than a liter per person per year. Wine is not the most popular drink here. Its import has been declining in recent years: the COVID restrictions regulating measures regarding wine in New Zealand and Australia, and the decline in the population's income played a role. The country is growing in the consumption of traditional Asian drinks: sake, soju. But this year, sales of Russian wine have also increased. So far, these results look modest in liters, but experts regard the situation as an open window of opportunity. How to prevent it from slamming shut, but to open it even wider? When entering the Chinese market, it is important to understand, experts say, that the phrase "Russian wine" is almost unknown to the Chinese, unlike vodka, which is much easier to promote and sell in China. "They also attach great importance to brands there. Especially those who ...

Source: RG