Russia: Crimean winemakers break into Chinese market

China annually consumes over 1.6 billion liters of wine. But if you translate this per capita, it turns out to be a little more than a liter per person per year. Wine is not the most popular drink here. Its import has been declining in recent years: the COVID restrictions regulating measures regarding wine in New Zealand and Australia, and the decline in the population's income played a role. The country is growing in the consumption of traditional Asian drinks: sake, soju. But this year, sales of Russian wine have also increased. So far, these results look modest in liters, but experts regard the situation as an open window of opportunity. How to prevent it from slamming shut, but to open it even wider? When entering the Chinese market, it is important to understand, experts say, that the phrase "Russian wine" is almost unknown to the Chinese, unlike vodka, which is much easier to promote and sell in China. "They also attach great importance to brands there. Especially those who ...