Cultural customs drive demand in Taiwan

게시됨 2024년 9월 6일

Tridge 요약

Taiwan has a high demand for temperate fruits such as apples and cherries, with the majority being imported due to a lack of local production. The US, Japan, New Zealand, and South Africa are the main suppliers of apples, while the US and Chile are the largest suppliers of cherries. The article also discusses the challenges and opportunities in the Taiwanese fruit market, including the preference for high-quality and novel products, smaller packaging trends, the rising cost of imported fruits, and the growing interest in locally produced fruits. Marketing strategies like partnerships with convenience stores and education of consumers and retailers about the origin and cultivation methods of fruits have shown success in Taiwan.

면책 조항: 위의 요약은 정보 제공 목적으로 Tridge 자체 학습 AI 모델에 의해 생성되었습니다.

원본 콘텐츠

Taiwan grows a rich variety of fruit, but for most temperate fruit, such as apples and cherries, it still relies heavily on imports. Its roughly 20m population has an annual per-capita fruit consumption of around 135kg, according to local industry sources. “The demand for imported fruit in Taiwan remains high. Cherries, apples, and blueberries, which we import in large quantities, are scarcely produced locally,” says George Liu of Kingo, a key importer in Taiwan. “In terms of volume, apples are the largest imported fruit category in Taiwan.” Demand for apples has remained consistently high, a trend closely related to Taiwan’s religious customs. According to Liu, in Taiwan, both households and businesses hold rituals twice a month to worship their deities or ancestors. The main suppliers from the Northern Hemisphere are the US and Japan, while in the Southern Hemisphere, New Zealand and South Africa are key origins. “Last year, due to some quarantine issues, the import of South ...

출처: Fruitnet