A new project aimed at promoting the consumption of lamb and mutton in Hungary and Spain has been launched by the Hungarian Sheep Product Council and its Spanish partner. The project aims to increase the assessment of sheepmeat and lamb by at least 5% and the production method by at least 4% by 2023. It also targets to increase the choice of lamb of European origin in the HORECA sector by at least 10%, increase consumption by at least 1.51% in the EU, including Hungary, and introduce the health benefits of lamb, which is rich in essential vitamins and minerals. The project also highlights the ecological and social benefits of lamb and sheep meat production, including the improvement of pasture productivity through grazing.