The Turkish lira's devaluation has had significant impacts on the fruit and vegetable industry, with the US dollar to Turkish lira exchange rate rising by 12% since 2024's start and 71% over the year. This situation has temporarily boosted Turkey's export of certain fruits like apples (excluding Golden Delicious), lemons, and grapefruits, and stimulated local banana production. Despite Russia being the largest buyer of Turkish produce, its share in exports is decreasing, while supplies to Germany, Iraq, Romania, and other EU and Middle Eastern countries are rapidly increasing.