The President of the Federal Association of German Sausage and Ham Producers, Sarah Dhem, believes that sausage and ham will continue to be a significant part of German culture in 2040 due to their enjoyment and positive nutritional benefits. She anticipates a decrease in meat production and an increase in price, which she believes is necessary to align with changed social demands. Dhem stresses the importance of the meat industry conveying the value of meat to consumers and highlights the role of animal husbandry in a sustainable agricultural system. She is skeptical about the mass adoption of meat alternatives in Western Europe.