Distributors of supplies: key piece of agribusiness

In the complex landscape of agribusiness, input distributors are solidifying themselves as a strategic link between industry and producers. According to Renato Cesar Seraphim, an agribusiness strategist, the 10th National Distribution Survey, conducted by Andav in partnership with Cepea/Esalq/USP, reveals the strength and challenges of this segment, projecting a revenue of R$ 167 billion for 2024. With nearly 40% of inputs reaching the field through distributors and cooperatives, the sector is not limited to commercialization: it builds lasting relationships with producers. The survey shows that WhatsApp is the main contact tool (97%), but personalized visits and specialized technical support remain essential (69% and 65%). The sector is mature, with 74% of companies operating for more than 11 years and teams composed mainly of agricultural engineers (56%). Additionally, 40% of producers receive credit directly from distributors, highlighting the depth of the partnership. Despite ...