Do Australian retail trends line up with the 2024 vintage results?

Published 2024년 8월 20일

Tridge summary

The Australian wine industry experienced a notable shift in the 2024 vintage, with a significant increase in tonnage and a surge in the share of white varieties, while red varieties, especially Shiraz, saw a decline. This trend is mirrored in the domestic retail sales figures, which show a decrease in overall wine sales, with red varieties, except for Grenache, Pinot Noir, and Sangiovese, experiencing a decline. In contrast, white varieties like Prosecco, Pinot Gris/Grigio, Sauvignon Blanc, and Riesling saw growth in both the crush and retail sales data. The industry's resilience and adaptability to market trends are highlighted by these findings, despite some categories like Chardonnay and Muscat showing absolute declines, offsetting the growth in other varieties, resulting in an overall flat market.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The 2024 Australian vintage was most distinctive for the increase in tonnage and share of white varieties, while reds – and Shiraz in particular – were well down on their long-term average crush. This market bulletin looks at whether the latest retail sales figures for the Australian domestic market reflect these same trends, and identifies which varieties are most in demand. This comparison of trends in the crush and retail sales indicates that the Australian wine sector is responding to market trends and taking advantage of growth opportunities. Varieties in growth in the crush Despite a 20-year low crush in 2023, the crush of red grapes declined by a further 1 per cent in 2024, taking it to its lowest level since 2007. Shiraz drove the decline: down by nearly 48,000 tonnes nationally (the equivalent of around 4 million 9-litres cases) compared with the previous year. However, given that 2023 was such a low vintage, a better indicator of demand-driven growth as opposed to ...

Source: WineAustralia