The Vietnam Fruit and Vegetable Association reports that durian is becoming a major revenue generator for the country's fruit and vegetable exports. Anticipated to contribute approximately 3 billion USD in 2024, durian is expected to make up nearly half of the industry's total export earnings. Other fruits like dragon fruit, mango, jackfruit, coconut, lychee, longan, and watermelon are also expected to significantly contribute to the industry's targets. Durian prices are on the rise due to decreased production in neighboring countries and high global demand. China is the largest importer of Vietnamese durian, followed by Korea and Japan.