World: Chocolatiers claim to have limited the surge in prices at Easter but are worried about Christmas

Published 2024년 3월 29일

Tridge summary

Easter chocolate prices have seen an average increase of 5% from 2023 to 2024, driven by a significant rise in the cost of raw materials, notably with cocoa prices jumping by 130% due to poor harvests in major producing countries like Ivory Coast and Ghana. This surge is affecting both large manufacturers and small artisans differently, with the former trying to negotiate prices with retailers to mitigate increases, while the latter face more challenges in adjusting their pricing strategies. Despite these hikes, the chocolate industry remains hopeful for strong Easter sales, leveraging the enduring love for chocolate among the French and its status as a comfort purchase during celebrations. Additionally, the cocoa price spike to $10,000 per tonne raises concerns for future chocolate pricing, particularly for the upcoming Christmas and potentially Easter 2025, underscoring the importance of price negotiations to protect the sustainability of SMEs in the sector.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Celebrating Easter with chocolate will be a more expensive pleasure this year. The fault is mainly the inflation of raw materials like sugar and cocoa. The price of the precious bean has literally skyrocketed in recent months: +130% between January 2023 and February 2024 following poor harvests in Ivory Coast and Ghana, the leading cocoa producers in the world. For manufacturers, family SMEs or large companies, the equation is complex. How can we move the needle to ensure that Easter chocolates remain an accessible product without undermining their economic model? Indeed, Easter is the second highlight of the year for this product, after Christmas. The French spend on average 22.60 euros on chocolate for this holiday. Among manufacturers, prices are soaring As for products manufactured by manufacturers or large SMEs, sold in large retailers, the prices of eggs and other chocolate bunnies will increase by 5% on average, according to the UFC Que Choisir association. . An increase ...

Source: Bfmtv