Brad Magnusson, a principal market analyst at Magnusson Consulting Group, has advised prairie farmers to consider growing lentils, durum wheat, canola, and chickpeas in 2024 due to their profitability and high demand. However, he warned about potential mould risks in chickpeas. Magnusson also discussed the current commodity cycle, which is two-thirds of the way down and largely dependent on global GDP, particularly China's buying power. He suggested that Canadian producers could benefit once China's housing crisis is resolved, but cautioned about the potential impact of grain overproduction.