Ecuadorian blueberry growers and exporters, represented by the Ecuadorean Federation of Blueberry Producers and Exporters (Fepexa), are pursuing a phytosanitary protocol with China to enable tariff-free export of blueberries to China. This process, facilitated by the Free Trade Agreement between Ecuador and China, could potentially reduce the tariff on blueberries exported to China from the current 15% to 0%. The application is part of China's trade negotiations with Ecuador, which have previously recognized blueberries as a priority product. Despite challenges such as droughts and competition from other regional countries like Peru, Colombia, and Chile, Ecuador's blueberry industry leverages its ability to produce large, sweet blueberries year-round and holds international certifications for organic production to distinguish itself in the international market.