The global economic scenario is facing multiple challenges, including the ongoing Covid pandemic, the War between Russia and Ukraine, and the conflict between Israel and Palestine. These conflicts have contributed to weakening economies, reduced imports, and lower commodity prices. In the dairy market, there has been a drop in profitability for farms around the world, including in Brazil, leading to a decrease in milk production and lower prices. However, there are potential factors that could support prices in the future, such as a slowdown in domestic production and an increase in international prices, as well as new regulations on milk imports. Despite the challenges, there are positive factors like favorable unemployment rates and GDP growth that could contribute to an expansion in dairy sales. It is important for the industry to learn from the crisis and focus on increasing per capita consumption and improving efficiency to be more resilient to future crises.