UK: English wineries should be targeting Scandinavia

English and Welsh wineries who have yet to conquer the Scandinavian market are missing a trick, as demand for British tipples continues to grow, with Norway alone responsible for around 25% of exports. Exports continue to make up a pretty slim fraction of UK wine sales, at just 7% of total sales in 2022, but the proportion is growing, led predominantly by these Scandinavian markets. Exports represented just 4% of total UK wine sales in 2021, but even this was a 21% jump on figures from the previous year. Scandinavia was also the leading market, and more specifically Norway, which alone saw 85% increase in sales in 2021. Norway is now responsible for around 25% of WineGB’s overseas sales, with more British producers exporting there than ever before. Norway is the world’s biggest importer of wine grown and made in the UK, with the nation’s monopoly Vinmonopolet reporting retail sales of 135,456 bottles in 2022. UK wines are also outperforming general wine sales in Norway, Ned Awty, ...