South Korea: EU laver market status and export expansion plan

Published 2021년 3월 2일

Tridge summary

The article provides an overview of the market for seaweed products, particularly laver, in several European countries, including Germany, France, the Netherlands, and Switzerland. It highlights the growing demand for seaweed products, especially among the vegan population, and the preference for organic and less seasoned products. The research indicates a strong presence of Thai brands in the market, with limited recognition of Korean products. The article also notes the importance of detailed labeling and certification, such as Halal, organic, and vegan, for these products. It emphasizes the need for effective marketing and distribution strategies to increase the visibility and accessibility of Korean laver in the European market.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Intensification of the focus on countries subject to export of Kim Need to discover new markets Increased demand across Europe... The main consumers are the vegan population, but various snack seaweeds are sold, but Thai brands are popular, Korean products are poorly explained and recognized, so local stores surveyed and interviewed with distributors. As a result of surveying 20, snack seaweed products were the most at 8 Among them, six products were confirmed to be Thai brand products, and two products were confirmed to be British brand products. The German snack laver market is occupied by Thai brand Taokenoi, and there is no Korean brand of snack laver. The next most surveyed product types after snack laver were kimjaban and laver powder, and a total of four were identified. In addition, there were three products each with laver added to regular snacks and three dried laver, and two seasoned laver. Among the 20 surveyed products, 9 products were made in Korea, but among them, 5 ...

Source: Fisheco