The EU-New Zealand trade agreement, which became effective on May 1, 2024, is projected to significantly boost trade and investment between the two regions. It is anticipated to reduce duties for EU companies by €140 million annually, with trade potentially growing by up to 30% within a decade and EU exports possibly reaching an additional €4.5 billion annually. EU investment in New Zealand could see a surge of up to 80%. The agreement also includes unprecedented sustainability commitments, respecting the Paris Climate Agreement and fundamental labor rights. EU farmers are set to benefit from the elimination of customs duties on key exports to New Zealand, and the agreement also protects a variety of traditional EU products. Sensitive EU agricultural products will be safeguarded by carefully designed tariff quotas.