EuFruitbasket campaign launched to boost fruit consumption in Germany and Spain

Published 2024년 9월 10일

Tridge summary

The EuFruitbasket campaign, co-financed by the European Commission, seeks to boost the consumption of nectarines, peaches, kiwis, and persimmons in Spain and Germany from May 2024 to April 2027. This initiative, a partnership between Asepop Velventou and the Spanish Kaki Association, aims to educate consumers on the health benefits of diverse fruit and vegetable intake while enhancing sales and export value. The campaign will employ strategies such as trade show participation, advertorials, social media engagement, and tasting events to showcase the high quality and nutritional advantages of these European fruits.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The European campaign “Information and promotion measures to increase the consumption of fresh EU fruit and vegetables in the EU internal market (Germany and Spain) EuFruitbasket”, is going to launch a new and interesting initiative aimed at promoting the consumption of nectarines, peaches, kiwis and persimmons in Spain and Germany. This three-year campaign, from May 2024 to April 2027, is co-financed by the European Commission under Regulation (EU) 1144/2024, which supports information and promotion actions for agricultural products in the internal market. The campaign is the result of the collaboration between Asepop Velventou, based in Velventos Kozanis (Greece), and the Spanish Kaki Association, based in Valencia (Spain), which have committed to bringing the highest quality fruit to the tables of European consumers. Campaign objectives and strategies EuFruitbasket has been designed around three basic communication strategies aimed at consumers, opinion leaders and buyers in ...

Source: Valencia Fruits