Euronext, the operator of the European commodities market, is strategically expanding its main crop futures business to attract more non-European participants, particularly wheat importers from the Middle East, aiming to build on last year's record volumes. The company's focus is on expanding its existing wheat, rapeseed, and maize markets, rather than introducing new products in the Black Sea grain export zone. The success of Euronext's wheat futures, which are used as a price benchmark for the European market, has led to increased participation, especially since lower fees were introduced last year. The exchange is cautiously considering its expansion in the Black Sea region to avoid diluting its existing contracts and is confident in the potential of its salmon futures, launched last year.