During Euroseeds 2023, Dr Nomman Ahmed of Kynetec discussed global trends in the agricultural market, revealing that the top five crops still dominate the industry. While the global seed market grew overall, there was only marginal volume growth. Results from Kynetec's FarmTrak study showed that European farmers are sticking to traditional crops, although declining growth was seen in sugar beets and corn due to factors such as reduced EU approvals and drought.