European Soft Wheat Flour Gains Ground in India as Quality Finds Growing Appeal

landscape for soft wheat flour in 2024 has revealed encouraging trends for European exporters, particularly Italian suppliers, despite a broader dip in total import value compared to the previous year. Official data shows that India imported 2,271 tons of soft wheat flour in 2024, valued at EUR1.59 million. While this reflects a slight decrease in overall value from 2023, it also marks a significant shift in the market share held by the European Union (EU), especially Italy. The EU accounted for EUR350,000 in exports to India, representing 22% of the total import value, up from 13% in 2023 and only 1% in 2015. Within the EU, Italy stood out, contributing EUR348,000 worth of exports to India in 2024-up from just under EUR246,000 the previous year. This growth in value was accompanied by an increase in volume, with India importing 378 tons of Italian soft wheat flour, compared to 238 tons in 2023. India’s primary sources for soft wheat flour imports in 2024 were Sri Lanka (37.8%), ...