The first Vietnam Fruit Festival was held in Beijing on September 29, showcasing Vietnamese fruit products and fostering trade relationships with China. Minister Nguyen Hong Dien emphasized the potential for greater market penetration beyond the current border trade, while Deputy Director Ly Ngan highlighted the event as a unique opportunity for Vietnamese businesses to understand the Chinese market. The festival aims to promote Vietnamese fruits, which benefit from the country's tropical climate, and to encourage both trade and investment between the two nations.