The UN Food and Agriculture Organization (FAO) forecasts a 10% increase in global fisheries and fish farming production and a 12% rise in consumption by 2032, with an average consumption of 21.3 kg per capita. In Russia, fish consumption is growing due to rising incomes and a diversifying diet, making it the fourth largest in catch volume in 2022. Despite a 5% decrease in export value, Russia remains a leading fish exporter, with strong reserves of pollock and other fish. The FAO attributes the global rise in fish consumption to higher incomes, urbanization, and better processing and distribution methods. In Russia, a 22% increase in fish consumption in 2023 is driven by advancements in production technologies and the expansion of Ready-to-Eat and Ready-to-Cook products. The development of logistics and modern storage facilities, supported by government measures, is crucial for further growth in the domestic fish market. Additionally, expanding the product assortment and improving the product image are key to fostering a new consumption culture in Russia.