Canada is initiating trade negotiations with the Association of South East Asian Nations (ASEAN) with the support of its agricultural export organizations. The ASEAN bloc, which includes Indonesia, Malaysia, the Philippines, Singapore, Vietnam, Thailand, Brunei, Cambodia, Myanmar, and Laos, presents a market of over 640 million people and a gross domestic product of $3.6 trillion. The trade negotiations aim to strengthen Canada's existing agricultural export relationships with the region and to address non-tariff barriers for a more transparent trading system. In 2020, two-way trade between ASEAN nations and Canada reached $32.5 billion, with an additional $5.8 billion in services. A feasibility study anticipates a trade increase of $7.8 billion under freer trading conditions. Canadian exports that are expected to grow with a successful deal include canola, oilseeds, beef, pork, pulse crops, cereal grains, sugar, malt, and processed foods.