The Malaysian Palm Oil Council (MPOC) is strategizing to expand its palm oil export markets beyond China and India, focusing on South East Asian, Middle Eastern, and African countries, as well as developed markets like Japan and Dubai. The council is targeting growth sectors such as foodservice and consumer cooking oil markets in Vietnam and the Philippines, and the HORECA and food production sectors in the Middle East and Africa. To achieve this, MPOC plans to engage with stakeholders through various activities and platforms, believing that palm oil export diversification is key to moving beyond current market stagnation.