Fair in Europe could generate US$146.3 million for the specialty coffee sector in Brazil

Published 2024년 7월 17일

Tridge summary

Brazil's participation in the World of Coffee Europe 2024 in Copenhagen, Denmark, is projected to generate US$146.320 million in business. This is based on the performance of 27 Brazilian businesspeople who established 782 commercial contacts, generating US$24.518 million in business at the event. An additional US$121.802 million is expected by June 2025, marking a 9% increase from the 2023 edition. The event showcased Arabica and camphor coffees from 15 Brazilian regions and highlighted sustainable initiatives like SANCOFFEE and Fazenda Três Meninas. The participation of women specialty coffee producers generated US$9.677 million. Brazilian baristas also performed well in the world barista championships.

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Original content

Brazil's participation in the World of Coffee Europe 2024, held from June 27 to 29 in Copenhagen, Denmark, could result in a total of US$ 146.320 million in business. This value is the result of the performance of 27 Brazilian businesspeople at the event, as part of the sectoral project "Brazil. The Coffee Nation", promoted by the Brazilian Association of Specialty Coffees (BSCA) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil ). During the fair, 782 commercial contacts were established, 463 of which were with new partners, generating US$24.518 million in business at the event and a projection of another US$121.802 million by June 2025. If achieved, this amount will represent an increase of 9% compared to the US$ 134.131 million obtained in the 2023 edition. The Brazilian presence was marked by two stands: one for displaying brands by producers and cooperatives of the "Brazil. The Coffee Nation" project and the other for cupping sessions and ...

Source: Portal Do Agronegocio