Vietnam's fruit and vegetable exports are thriving, with a 28% year-on-year increase in the first half of 2024, reaching $3.4 billion. Key exports include durian, dragon fruit, banana, and longan, with significant growth in shipments to China, Thailand, and the Republic of Korea. The Vietnam Fruit and Vegetable Association (VINAFRUIT) forecasts continued growth, especially during main harvest seasons. El Nino's impact on global dragon fruit output offers Vietnam a chance to dominate European and North American markets. Efforts to improve fruit quality and trade promotion have bolstered exports, with Bac Giang province seeing higher revenue despite lower lychee output. The Ministry of Agriculture and Rural Development (MARD) emphasizes the importance of production and packaging unit codes in enhancing the reputation of Vietnamese produce.