Thailand has signed a contract to export 5,000 tons of golden bananas to Japan by the end of 2023, following a history of annual imports of 1 million tons due to Japan's inability to grow its own bananas. This agreement leverages the Thailand-Japan Economic Partnership Agreement (JTEPA) from 2007, which grants tariff exemptions for Thai banana imports up to 8,000 tons annually. However, Thailand has only exported about 3,000 tons per year. The deputy prime minister and minister of commerce recently explored Japanese markets, identifying Thai fruits like mango and mangosteen, and noting the successful introduction of durians. This success is attributed to the efforts of Thai representatives in Japan and the positive reception at the Thai festival Tokyo 2024, where Thai fruits, including durians, were completely sold out.