Fish consumption growing in Bulgaria

Just a few years ago this sounded exotic, and today it's more than normal. Greek fish such as sea bass and sea bream, and more recently fagri, salmon, tuna, ocean delicacies are now readily available in the Bulgarian market. They are available even in small fishmongers in small towns, despite the transportation challenges. The new market The change in the fish market in Bulgaria is truly remarkable. Imports of refrigerated Greek fish have increased many times compared to 2010. New storage technologies allow this fish to reach more remote places at a good price. Large retail chains also play a role with their efficient logistics. As a result, Bulgaria, traditionally one of the last places in the EU in terms of fish consumption, has made significant progress. While in 2014 the average consumption per person was only 5.4 kg per year, according to industry data, that has already risen to 10 kg per person. Traders' explanation for the change in consumer attitudes lies in rising incomes ...