Focusing on new quality protein, exploring new paths for innovation and development in the protein beverage industry—the 2025 China Protein Beverage High-Quality Development Forum was held in Yichang.

Health consumption trends continue to heat up, driving the beverage industry to accelerate its transformation towards nutrition, functionality, and health. In this context, protein beverages, as a representative of traditional health products, have seen a slowdown in growth in recent years, with growth rates lagging behind those of tea beverages, functional beverages, and other sub-segments. It is urgent to activate market growth potential and find new growth points through product innovation, technological iteration, and the diversification of consumption scenarios. Recently, the 2025 China Protein Beverage High-Quality Development Forum was successfully held in Yichang, Hubei. The forum focused on innovation and development in the protein beverage industry, discussing related issues such as market innovation trends, new protein source applications, health value mining, and technological innovation achievements, jointly seeking high-quality development and injecting strong ...