France asks for EU help to destroy unprofitable Bordeaux vines

Published 2024년 9월 20일

Tridge summary

The French government is seeking €120 million from the European Commission to destroy 30,000 hectares of vineyards, primarily in the Bordeaux region, due to a significant drop in domestic and international sales. This is part of a plan to address the crisis in the wine industry, driven by changing consumption habits and overproduction. The plan includes paying volunteers €4,000 per hectare to permanently remove vines, with the funds coming from the 'Ukraine' emergency fund. The request has been sent to the European Commission, with a decision expected soon. The decline in wine consumption is part of a broader trend, with younger generations preferring apéritifs or cocktails, and wine exports suffering post-Covid and due to competition from other countries like Spain and Italy. The industry also faces challenges such as climate change, which has caused damage to vineyards.

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Original content

The French government is appealing to the European Commission for €120 million in financial aid to destroy 30,000 hectares of French vineyards, mostly in the Bordeaux region. The sector has seen a significant drop in both domestic and overseas sales, stemming in part from changing drinking habits. With Bordeaux wines selling less in recent years, winegrowers have been forced to uproot vines to maintain sales costs and avoid overproduction. The habit of drinking wine with the daily meal has fallen by 70 percent in the last 60 years, according to the French Observatory of Drugs and Addictive Tendencies (OFDT). French people on average drink 40 litres per inhabitant, per year, compared to 120 litres of wine in the 1960s. This trend has accelerated in the last three years, particularly for red wine. France Agrimer – a public body dedicated to agricultural development – says they have noted 15 percent fewer sales in supermarket chains in this period. To deal with the crisis, the French ...

Source: Modernghana