Freezing strawberries is gaining ground in Morocco

The Moroccan strawberry campaign is entering its second phase with optimistic prospects, according to statements by Zouhir Daissoria, a producer and exporter based in Larache. After a successful first cycle, production is now turning to freezing, marking a notable change in the trend of the strawberry market in Morocco. “We started the second phase two weeks ago, and it will continue until mid-June. During this period, a significant part of the production will be intended for freezing,” explains Zouhir Daisoria to Freshplaza. A strategy that reflects intelligent adjustment to fluctuating market demands. The current season is going exceptionally well, with prices 20 to 25% higher than the previous year, for all varieties combined. Harvest volumes remain stable, highlighting the stability of the sector this year. This price improvement is attributed to a significant reduction in cultivated areas, a measure adopted by many producers to overcome the difficulties encountered in recent ...