Freezing strawberries is gaining ground in Morocco

Published 2024년 3월 1일

Tridge summary

The Moroccan strawberry season is progressing well, entering its second phase focusing on freezing, says producer and exporter Zouhir Daissoria. Prices are 20-25% higher than last year due to a reduction in cultivated areas and favorable weather conditions. Demand is strong both locally and in traditional export markets like the UK and Spain, with emerging markets like Malaysia also showing interest. The future looks bright as prices for frozen strawberries are currently 40% higher than last year, prompting plans for increased cultivation next season.

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Original content

The Moroccan strawberry campaign is entering its second phase with optimistic prospects, according to statements by Zouhir Daissoria, a producer and exporter based in Larache. After a successful first cycle, production is now turning to freezing, marking a notable change in the trend of the strawberry market in Morocco. “We started the second phase two weeks ago, and it will continue until mid-June. During this period, a significant part of the production will be intended for freezing,” explains Zouhir Daisoria to Freshplaza. A strategy that reflects intelligent adjustment to fluctuating market demands. The current season is going exceptionally well, with prices 20 to 25% higher than the previous year, for all varieties combined. Harvest volumes remain stable, highlighting the stability of the sector this year. This price improvement is attributed to a significant reduction in cultivated areas, a measure adopted by many producers to overcome the difficulties encountered in recent ...

Source: Agrimaroc