The Asia Fruit Logistica Fair, the largest fresh fruit and vegetable fair in the Asian market, saw participation from 14 Turkish companies, among 750 companies from 37 countries. The fair, which attracts over 20,000 visitors each year, primarily from Asian countries, provided opportunities for networking and business development. Turkish companies reported significant exports to Hong Kong, with fresh black figs being the most exported product. The participation in the fair is part of Turkey's broader strategy to boost its presence in the Far East and Southeast Asian markets.