The article highlights the significant price hikes in basic and non-basic goods in Sanandaj, Iran, with inflation reaching over 50% in March. This has led to a decrease in people's purchasing power, causing financial strain. Examples of increased prices include milk, yogurt, cheese, fruit, detergent, and sugar. The profit margin for supermarket owners has decreased despite an increase in daily sales. Citizens are finding it difficult to afford necessary items, with some opting for lower quality food and essentials. The situation has worsened with the approaching Nowruz holiday, as prices surge further. There are concerns about profiteering and the legality of daily price increases, raising questions about the government's response and plans to address the rising costs.