Hungary's horticultural sectors have seen a decline in fruit and vegetable production areas since EU integration in 2004, despite being a net exporter of fruit products and fresh vegetables. Trade losses increased by 80% between 2015 and 2019, driven by structural issues, COVID-19's short-term impact, and a decrease in profitability in heated greenhouse tomato cultivation due to rising costs. The country's agricultural tradition is facing challenges such as lack of organization, integration, and investment, labor shortages and high costs, international competition, and environmental factors. These challenges, particularly affecting small- to medium-sized growers, hinder modernization and the adoption of necessary technologies.