Fruit growers in Bulgaria are facing significant losses due to permanent drought and lack of water for irrigation, leading to small fruit size and quality issues. The high cost of irrigation in Bulgaria compared to EU competitors is exacerbating the problem. These issues, along with market problems and increased costs, have resulted in reduced exports and a reliance on the domestic market. The situation is further complicated by high markups and limited consumption, leading to financial strain for farmers. The author is calling for immediate aid and long-term solutions to address these challenges.