In 2024, irrigated fruit farming in Brazil's Northeast saw substantial growth, particularly in grape, melon, and mango crops, with fruit exports increasing by 5.09% to $511.9 million in the first half of the year. The adoption of drip irrigation techniques, which enhanced productivity and quality despite climate challenges, played a significant role in this growth. Netafim, a key supplier of irrigation solutions, observed a 50% surge in sales in the Northeast, attributed to advantages like favorable exchange rates and an expanded distribution network. The company's focus on innovation, such as Digital Farming, aims to further support producers in competing globally, while also addressing the challenges posed by the semi-arid climate and low rainfall in the region through advanced irrigation solutions.