The article highlights the efforts of the Paraguayan livestock sector to enhance meat productivity and quality through the distribution of Braford breed genetics and industrial crossing. The Association of Breeders and Cattle Raisers of Paraguay (APCB) is using the solid genetic base of the Braford breed to improve meat production characteristics, aiming to meet both national and international market demands. The APCB's participation in the National Autumn Expo 2024, where 124 animals from three species and two breeds will be showcased, is seen as a way to further boost productivity in the sector.