United Kingdom: Gin and still wine lose momentum in post-pandemic new normal

게시됨 2022년 4월 4일

Tridge 요약

A report by CGA’s On-Premise Measurement survey for the period of the hospitality sector's reopening to the end of 2021 revealed mixed results for various alcoholic beverage categories. While still wine, gin, and 'standard lager' experienced a decline in market share, categories such as 'world lager', high-tempo spirits, energy drinks, non-cream liqueurs, vodka, rum, tequila, and cocktails saw an increase. However, the hospitality sector is grappling with staff dissatisfaction and shortages, with unsociable hours, increased workload, and underpayment being the main concerns. There is a call for the implementation of technology to improve the work experience and address staff engagement and scheduling challenges.

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원본 콘텐츠

After enjoying a period of meteoric growth, the UK's favourite white spirit has hit a stumbling block, with a drop in hospitality market share in 2021. That's the key takeaway from CGA’s On-Premise Measurement survey released this month. The report focuses on the period from the reopening of the hospitality sector last spring, to the end of 2021. It revealed that while several categories prospered last year, still wine, gin, and 'standard lager' have all struggled to hold consumer interest. “After booming for several years, the gin category lost a little market share in 2021. This is partly explained by the relative ease of recreating gin-based drinks during lockdown, and by a desire among some consumers for new spirits,” the report stated. It continued: “The absence of some older consumers has also led to challenges in still wine sales, which lost more market share than any category except standard lager in 2021. However, it was a brighter picture for Champagne and other ...

출처: Harpers