Rabobank's latest animal protein report predicts a rosy future for the global poultry market, with a recovery from disrupted conditions and a return to normal market trends. This recovery is driven by a moderate increase in poultry meat consumption and a supply that is well-controlled. Despite a rise in global chicken prices, it remains a cost-effective protein option compared to pork and beef. However, producers face challenges such as rising feed prices and the potential impact of La Niña on crop harvests. The market's dynamics are being influenced by shifts in trade flows, with the EU and US performing well but China and Japan experiencing overgrowth. A significant drop in global poultry trade in Q1 2024, especially due to a decrease in Chinese imports, is expected to prompt major exporters to seek alternative markets. Additionally, the new EU import quota for Ukraine is expected to impact the trade of breast meat and whole chicken. The poultry industry also grapples with the ongoing challenge of avian influenza, highlighting the importance of stringent biosecurity measures.